Launching Time Out online for the UK's major cities.
This campaign for Time Out is an integrated awareness campaign to announce the launch of online editions of Time Out for the UK's major regional cities. The creative focuses on the publishers insider content and aims to bring to life Time Out’s irreverent and quirky personality. Featuring images of animals wearing human clothes created by the Spanish artist Yago Partal, each strand of Time Out’s offering is brought to life with a different animal. The award-winning campaign included desktop, mobile, high profile outdoor, digital poster sites, transport media as well as ambient channels aimed specifically at students.
2014
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