Bacardi. A history lesson in rum.

A series of print and cross-track posters that I created with Martyn Smith for Bacardi about the rich history of the brand. The ads were part of a campaign to play up the Brands cool, edgy Cuban heritage and a move away from Bacardi's long running tropical beach image which had made the brand too feminine and lacking in appeal to young men.


You may also like

Nescafé Hot When You Want self-heating coffee in a can.
Branding the UK's first Vegas style casino.
Getting Britain's mums to save SunnyD.
Campaign that grew Grant's to world #3 whisky.
Award-winning Motorola TV ads.
Reintroducing the classic Coke bottle in the UK.
Driving trial of Heineken's two Czech premium beers.
Grant's Premium 12 Year Old Whisky.
British Diabetic Association.
Bacardi Breezer. There's Latin spirit in everyone.
Back to Top