Bacardi. A history lesson in rum.

A series of print and cross-track posters that I created with Martyn Smith for Bacardi about the rich history of the brand. The ads were part of a campaign to play up the Brands cool, edgy Cuban heritage and a move away from Bacardi's long running tropical beach image which had made the brand too feminine and lacking in appeal to young men.


You may also like

Bacardi Rum. Welcome to the Latin Quarter.
Mastercard. 2 sides: 1 game. Priceless.
Naming, branding & launching Koru Energy Strips.
Getting Britain's mums to save SunnyD.
Launching the world's first Freedome Park.
E45 Cream. Every skin, every day.
Launching Time Out online for the UK's major cities.
Brand campaign for Russia's #1 search engine.
Adventure Awaits. Relaunching the Emerald Resort.
'Live your Thirst'. New Sprite campaign for Russia.
Back to Top