Bacardi. A history lesson in rum.

A series of print and cross-track posters that I created with Martyn Smith for Bacardi about the rich history of the brand. The ads were part of a campaign to play up the Brands cool, edgy Cuban heritage and a move away from Bacardi's long running tropical beach image which had made the brand too feminine and lacking in appeal to young men.

1996
Art DirectionCopywriting

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