Bacardi. A history lesson in rum.

A series of print and cross-track posters that I created with Martyn Smith for Bacardi about the rich history of the brand. The ads were part of a campaign to play up the Brands cool, edgy Cuban heritage and a move away from Bacardi's long running tropical beach image which had made the brand too feminine and lacking in appeal to young men.

1996

You may also like

'Live your Thirst'. New Sprite campaign for Russia.
Naming, branding & launching Koru Energy Strips.
Launching Time Out online for the UK's major cities.
Reintroducing the classic Coke bottle in the UK.
Lotus Notes. Free the way you work.
Nescafé Original. Full flavour behavior.
Stop the Motorola V Box.
Branding the UK's first Vegas style casino.
Branding and launching London's largest casino.
Nescafé. It takes full flavour to function.
Back to Top