Adventure Awaits. Relaunching the Emerald Resort.
My Agency has recently created a new strategic and creative platform for The Emerald Resort, an extensive leisure complex and casino located an hour outside Johannesburg, South Africa. Our new brand positioning ‘Adventure Awaits’ unifies the various offerings of the resort. From big game drives to casino gaming, from fun family breaks to action packed business conferences Adventure Awaits is also driving product innovation and improvements in service standards. I brought Adventure Awaits to life with a brand refresh, new advertising campaign, comprehensive brand book and creative toolkit, enabling the on resort marketing team in South Africa to roll out brand and offer led communications across all media channels in a consistent and compelling way.
2015
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