Nescafé Hot When You Want self-heating coffee in a can.

I was the Creative Director on this launch campaign created by Mike Benson & Gary Marjoram for Nescafé's innovative self-heating coffee in a can. The idea used a crazy Japanese spokesman to demonstrate the product and showed how it fitted into a busy urban lifestyle. The Advertising was a massive success and the product totally sold out within two days, but unfortunately so many of the cans failed to heat up properly that there were few return sales.


You may also like

Coca-Cola. Go find your summer.
Award-winning Motorola TV ads.
Branding the UK's first Vegas style casino.
Brand campaign for Russia's #1 search engine.
Launching a new web browser for Russia's 'Google'.
Freedome. Branding the next gen freestyle aerial park.
Blott. My own brand of stationery with a twistt.
Adventure Awaits. Relaunching the Emerald Resort.
A new global strategic and creative focus for Time Out.
Launching the world's first Freedome Park.
Back to Top