Nescafé Hot When You Want self-heating coffee in a can.

I was the Creative Director on this launch campaign created by Mike Benson & Gary Marjoram for Nescafé's innovative self-heating coffee in a can. The idea used a crazy Japanese spokesman to demonstrate the product and showed how it fitted into a busy urban lifestyle. The Advertising was a massive success and the product totally sold out within two days, but unfortunately so many of the cans failed to heat up properly that there were few return sales.

2001
Creative Direction
 
 

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