E45 Cream. Every skin, every day.

E45 was seen as a skin cream that should be used only on sensitive or problem skin. These beautiful and simple print ads hi-light the fact that E45 can be used as a moisturiser on every skin type, every day. They were created by Rob Brown, Damon Hudson-Flynn with help from Marc Bennett and won a load of awards. I was the Creative Director.

Creative Direction

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