'Live your Thirst'. New Sprite campaign for Russia.

This TV ad is the first in a new campaign for Sprite in Russia. 'Live Your Thirst' is aimed at late teens who thirst for spontaneity and self expression. I was approached by Paul Simonet from crowd sourcing agency Alternative Genius, to help him develop their ideas and to execute the final commercial with director Howard Greenhalgh. This 90 second 'directors cut' features a very thirsty couple who go on a crazy adventure through a city in pursuit of a Sprite Van.


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