Motorola V. Size XXS.

As the EMEA Creative Director on Motorola I created and oversaw a lot of campaigns and ads for their constantly evolving technology. Some of the first I did was for the Motorola V. (the world's smallest phone at the time), a beautiful and stylish flip phone aimed at women. Colin Selikow and I wrote the ads which were art directed by Bill Thompson and shot by Nick Knight. The campaign featured Jodie Kidd wearing Matthew Williamson clothes to link with Motorola's sponsorship of his early London fashion shows. A special 6 page feature in Vogue using the photography and building wraps in central London helped the V. become the must have phone of the season.


You may also like

Adventure Awaits. Relaunching the Emerald Resort.
Launching a new web browser for Russia's 'Google'.
'Live your Thirst'. New Sprite campaign for Russia.
Coke for those who like to share.
Getting Britain's mums to save SunnyD.
Driving trial of Heineken's two Czech premium beers.
Launching Time Out online for the UK's major cities.
Bacardi Rum. Welcome to the Latin Quarter.
Launching the world's first Freedome Park.
The incredible story of Russian Standard Vodka.
Back to Top