A new global strategic and creative focus for Time Out.
‘Keep up, Join in, Time Out’ is my global theme for the ultimate insider guide, inspiring readers to get the most out of the planets coolest cities. Along with Nick Wright, I helped the media group develop a global brand strategy and creative to grow the brand across digital channels and international territories. Working closely with the publishers in-house team, we created an array of brand assets and multi-media comms, from B2B presenters for Time Out’s sales force to integrated campaigns promoting specific aspects of Time Out’s offering, like encouraging UGC on timeout.com, users to download the Time Out app, sign up for Time Out Offers or purchase individual city guides.
2014
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