Reintroducing the classic Coke bottle in the UK.

When Coke decided to reintroduce the classic contour bottle, they asked us to come up with a poster campaign. Rather than play off the obvious heritage angle we came up with a more contemporary and sexy idea that emphasized the shape. The ads were created by Ivor Jones & Gary Woodward and I was the Creative Director.

2000
Creative Direction
 
 
 
 

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