Stop the Motorola V Box.

I was the Creative Director on this campaign supposedly run by 'concerned parents' trying to stop their kids being corrupted by the Motorola V-Box, a new mobile device, that let kids email, text, talk, listen to music & use the internet. The ad took the form of borrowed NTSC footage from a spoof US TV show featuring Mayor Kerrigan of Merville Texas, who had taken drastic measures to make sure its teenagers didn't constantly use their V-Boxes. Kerrigan's Law meant that teenagers had to constantly keep their hands up in the air or risk being arrested. The spot was written by Rick Chant & Barney Hobson and was directed in and around Dallas, Texas by Michael Cumming.

Creative Direction

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