Coke for those who like to share.

At McCann's I was the UK Creative Director on Coca-Cola for three years, working on a number of campaigns to give the classic brand a more contemporary feel and a much needed sense of humour. To launch a new 'Share Size' Coke I created an award-winning poster campaign with Paul Sharp and Paul Turner that showed how much fun sharing could be. For Coke's TV sponsorship idents for 'Ant & Dec's Saturday Night Takeaway' I created a series of idents to promote the consumption of Share Size Coke while eating takeaway food in front of the programme.

2002
 

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