Coke for those who like to share.

At McCann's I was the UK Creative Director on Coca-Cola for three years, working on a number of campaigns to give the classic brand a more contemporary feel and a much needed sense of humour. To launch a new 'Share Size' Coke I created an award-winning poster campaign with Paul Sharp and Paul Turner that showed how much fun sharing could be. For Coke's TV sponsorship idents for 'Ant & Dec's Saturday Night Takeaway' I created a series of idents to promote the consumption of Share Size Coke while eating takeaway food in front of the programme.

Art DirectionCopywritingCreative Direction

You may also like

Nescafé Original. Full flavour behavior.
Campaign that grew Grant's to world #3 whisky.
Bacardi Breezer. There's Latin spirit in everyone.
Bacardi Breezer. Integrated campaign of the year.
Reintroducing the classic Coke bottle in the UK.
Product campaign for the world's fastest growing vodka.
Launching Time Out online for the UK's major cities.
E45 Cream. Every skin, every day.
Brand campaign for Russia's #1 search engine.
Nescafé. It takes full flavour to function.
Back to Top