Launching a new web browser for Russia's 'Google'.

Yandex asked My Agency to help them launch a new web browser, targeted at desktop users and in particular Russian language users of Google Chrome. The idea contrasts the simplicity of using Yandex browser with the hugely complex task of making it. Shot in Yandex HQ in Moscow by Russian director Egor Abramenko, my TV spot stars the computer geeks who actually created the new browser. The launch of Yandex Browser was a huge success in Russia, with over 1,000,000 downloads within the first few days. The daily usage of Yandex browser reached 2,500,000 unique users across the course of the campaign.

2013

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