Mastercard. 2 sides: 1 game. Priceless.

As part of MasterCard's association with European football we created a number of TV commercials that used the concept of 'Two sides: One game' and followed the format of the iconic global 'Priceless' campaign. I was the UK Creative Director on the account and art director for the 'Referee' ad written by Ian Edwards and directed by Malcolm Venville. I conceived the series of animated idents for MasterCard's long running sponsorship of the Champions League European football tournament. The idents used MasterCard's red and orange logo as the two sides both on and off the pitch and reflected a fan's perspective on the game. The England United commercial was written by Paul Turner and directed by Steve Reeves.

2003
 
 

You may also like

Launching the world's first Freedome Park.
Adventure Awaits. Relaunching the Emerald Resort.
Air Canada. Defy the ordinary.
British Diabetic Association.
Campaign that grew Grant's to world #3 whisky.
E45 Cream. Every skin, every day.
Turning BE into the Broadband Experts.
Stop the Motorola V Box.
Brand campaign for Russia's #1 search engine.
Grant's Premium 12 Year Old Whisky.
Back to Top