The Playboy Club new members welcome pack.
The Playboy Club asked me to redesign the welcome pack that that new members receive when they were accepted into the club. We created layered packaging based on the iconic Playboy Club key that every new member receives along with their membership card. The idea was to create some theater when opening the pack, going through the layers and discovering various items such as the key, a welcome booklet, invitation to dine at the club and finally membership card.
2018
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