Nescafé. It takes full flavour to function.

This is an award winning ad I created with Marc Bennett when I ran the Nescafé business at McCann's. The ad was directed by Paul Street and involved actors being submerged in a huge tank of water to simulate the fuggy feeling you have when you've just got up first thing in the morning. In the ad the people only become able to function properly when they drink a cup of Nescafé coffee.