PHASE Worldwide rebrand.
PHASE Worldwide is a charity that helps isolated communities in the most remote and mountainous regions of Nepal, through integrated and sustainable programmes in health, education and livelihoods. They recently asked My Agency to help them refresh and update their branding and communications, which we agreed to do ‘pro bono’. The approach we came up with takes several strands of Nepalese life and culture and weaves them together. Inspired by the bright colours of Nepalese textiles and iconic images of prayer flags it uses an abstract graphic device to represents the mountain landscape interwoven with the hope, help and friendship between PHASE Worldwide and the Nepalese people they help.