Product campaign for the world's fastest growing vodka.

This hugely successful global campaign was conceived as an integrated 'Pepsi Challenge' for vodka. In contrast to other brands, who concentrate on style over substance, 'Vodka as it should be' highlights the authentic and superior quality of vodka created by adherence to traditional and rigorous imperial Russian vodka standards. The campaign has run in 27 markets around the globe and grown Russian Standard’s sales by 34%, making Russian Standard the #1 premium Russian vodka and the fastest growing vodka brand in the top 30 global vodkas by volume (Drinks International 2013). In the UK Russian Standard is +45% vs. the vodka category, outsells Absolut and is the #2 best seller behind Smirnoff. In duty free, Russian Standard is now the # 3 best-selling Vodka.


You may also like

Getting Britain's mums to save SunnyD.
Launching the world's first Freedome Park.
Launching Time Out online for the UK's major cities.
Motorola V. Social life support.
Campaign that grew Grant's to world #3 whisky.
Coca-Cola. Go find your summer.
Bacardi. A history lesson in rum.
Adventure Awaits. Relaunching the Emerald Resort.
Bacardi Rum. Welcome to the Latin Quarter.
Grant's Premium 12 Year Old Whisky.
Back to Top