Product campaign for the world's fastest growing vodka.

This hugely successful global campaign was conceived as an integrated 'Pepsi Challenge' for vodka. In contrast to other brands, who concentrate on style over substance, 'Vodka as it should be' highlights the authentic and superior quality of vodka created by adherence to traditional and rigorous imperial Russian vodka standards. The campaign has run in 27 markets around the globe and grown Russian Standard’s sales by 34%, making Russian Standard the #1 premium Russian vodka and the fastest growing vodka brand in the top 30 global vodkas by volume (Drinks International 2013). In the UK Russian Standard is +45% vs. the vodka category, outsells Absolut and is the #2 best seller behind Smirnoff. In duty free, Russian Standard is now the # 3 best-selling Vodka.

2011
Art DirectionCopywritingCreative Direction
 

You may also like

Motorola V. Size XXS.
The incredible story of Russian Standard Vodka.
Campaign that grew Grant's to world #3 whisky.
Naming, branding & launching Koru Energy Strips.
Nescafé. It takes full flavour to function.
Blott. My own brand of stationery with a twistt.
Nescafé decaffeinated coffee.
Nescafé Hot When You Want self-heating coffee in a can.
British Diabetic Association.
Air Canada. Defy the ordinary.
Back to Top