VASELINE INTENSIVE CARE

For better or worse, we all wear the experience of our lives on our face. This campaign aimed at older women had fun with this notion and that if you look after your skin and moisturise properly then perhaps your skin might not reveal what a full and fun life you've had. These fun ads were created by Simon Welsh and Darren Mckay, I was the Creative Director.

2013
Vaseline Intensive Care
Cheeky campaign aimed at older women for no nonsense moisture cream.
For better or worse, we all wear the experience of our lives on our face. This campaign aimed at older women had fun with this notion and that if you look after your skin and moisturise properly then perhaps your skin might not reveal what a full and fun life you've had. The ads were created by Simon Welsh and Darren Mckay, I was the Creative Director.

You may also like

The incredible story of Russian Standard Vodka.
E45 Cream. Every skin, every day.
Nescafé Original. Full flavour behavior.
TELEFONICA BLUEVIA
Standout advertising for Welch's Grape Juice.
Nescafé Hot When You Want self-heating coffee in a can.
Bacardi Rum. Serve Chilled.
Grant's Premium 12 Year Old Whisky.
Nescafé Cappuccino. Very frothy instant coffee.
'Live your Thirst'. New Sprite campaign for Russia.
Back to Top