VASELINE INTENSIVE CARE

For better or worse, we all wear the experience of our lives on our face. This campaign aimed at older women had fun with this notion and that if you look after your skin and moisturise properly then perhaps your skin might not reveal what a full and fun life you've had. These fun ads were created by Simon Welsh and Darren Mckay, I was the Creative Director.

2013
Vaseline Intensive Care
Cheeky campaign aimed at older women for no nonsense moisture cream.
For better or worse, we all wear the experience of our lives on our face. This campaign aimed at older women had fun with this notion and that if you look after your skin and moisturise properly then perhaps your skin might not reveal what a full and fun life you've had. The ads were created by Simon Welsh and Darren Mckay, I was the Creative Director.

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