Telefónica BlueVia
Creating a global innovation platform for app developers.
In 2008 My Agency was given the challenge to create a new brand and help Telefónica build a global development platform for developers to take apps, web services and ideas to market. In short a total app development ecosystem.  BlueVia, the brand we created, gives developers a direct path to market via Telefónica’s Appstore, free access to their network APIs, and access to thousands of Telefónica users to test apps before launch. We worked with Telefónica’s R&D department in Barcelona for over two years, helping define the site architecture and creating all the front end design. My Agency’s User Experience Team followed a User Centred Design (UCD) methodology, putting the developer at the heart of the project.
Overview of BlueVia (5 minutes).
Video explaining the advantages of BlueVia to developers.
My Agency also created The Power of One <11.11.11> event held on the 11th of November 2011, the last binary day of the century. The event held at Battersea power station was brought to life by Carsonified. The Power of One <11.11.11> was designed to inspire developers and create PR for BlueVia.
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