PUMA LITE

This is one of the pitch ideas we mocked up for Puma which helped secure us a place on their roster for 2013. The idea that the shoes are so light, the normal rules of gravity do not apply to them was inspired by the work of Chinese artist Li Wei.

2013
Puma Lite.
The rules of gravity do not apply.
This is one of the pitch ideas we mocked up for Puma which helped secure us a place on their roster for 2013. The idea that the shoes are so light, the normal rules of gravity do not apply to them was inspired by the work of Chinese artist Li Wei.
 
 
Instore the idea becomes more graphic featuring the shoes themselves.
Invisible handles for bags.

You may also like

Bacardi Rum. Welcome to the Latin Quarter.
A new global strategic and creative focus for Time Out.
Stop the Motorola V Box.
Award-winning Motorola TV ads.
Launching the world's first Freedome Park.
VASELINE INTENSIVE CARE
Motorola V. Social life support.
Brand campaign for Russia's #1 search engine.
TELEFONICA BLUEVIA
Nescafé. It takes full flavour to function.
Back to Top